A Brand Born from Motherhood, Design & the Ocean
I started Fox & Ocean to create effortless, one-piece outfits that make getting dressed easy for parents and comfortable for kids. Matching sets and one-piece styles have always been my go-to for myself and my own children — they're simple, stylish, and versatile enough for playtime, travel, or going out.
I wanted to design pieces that parents could rely on — outfits that are unique yet effortless, comfortable yet elevated. Clothing that kids can move in, play in, and live in, without sacrificing style.
— Embry Fox, Founder & Designer
Fox & Ocean — Named After My Children
Fox & Ocean comes from my children's middle names. "Fox" has been a family name in my family since the 1800s, and "Ocean" was inspired by my deep love for the ocean. Throughout my pregnancy — born in July in Texas during one of the hottest summers to date — clean water was all I craved. I've always been drawn to protecting our oceans, so the name felt meaningful and intentional.
This brand is also something I hope to grow with my children — a creative space where they can eventually design, collaborate, and build alongside me as they grow.
"Fox & Ocean is more than a clothing brand — it's a family-inspired collection built around comfort, simplicity, creativity, and giving back."Embry Fox
From Fashion & Music to Kidswear
With my background in fashion design and years working as a wardrobe stylist in the music industry, launching my own clothing line has always been a dream. Fox & Ocean is the realization of that vision.
Each piece blends effortless style with intentional design — clothing kids actually want to wear and parents love reaching for. I'm continuing to research and develop new jumpsuit silhouettes and matching sets as the brand grows, with the goal of helping parents dress their kids in comfortable, stylish, all-in-one looks.
Simplifying the Morning Routine
Parents often juggle multiple small clothing pieces — tops, bottoms, layers — especially when packing for travel or busy days. Fox & Ocean simplifies this with easy one-piece outfits and coordinating sets that:
- Are comfortable with stretch and movement
- Can be worn daily or dressed up
- Pack easily for vacations
- Allow kids to play freely
- Offer versatile styling in one outfit
- Reduce decision fatigue for parents
More Than a Brand
A core part of Fox & Ocean's mission is supporting meaningful causes connected to both children and the ocean. As the brand grows, we plan to donate a portion of proceeds to organizations including:
- Vascular Birthmarks Foundation — supporting families and children affected by hemangiomas and vascular birthmarks
- Surfrider Foundation — protecting oceans, waves, and beaches
- Ocean Conservancy — working to keep oceans clean and healthy
- Heal the Bay — improving coastal waters and ocean ecosystems
- The Ocean Cleanup — removing plastic pollution from oceans
Long-term, Fox & Ocean aims to donate a percentage of sales, partner on limited-edition charity collections, support clean water initiatives, raise awareness for children's health organizations, and encourage sustainable, thoughtful production practices.
The Journey Starts Here
Shop the Coastal Collection — our first drop of nature-inspired kids jumpsuits and onesies.
Shop The Coastal One Piece